Email Marketing - Follow Ups

Strengthen Relationships with Email Marketing

Email marketing strategies could determine the extent of the longevity of your relationship with customers, which is why it’s vital to ensure you're sending the right messages in a timely manner. Here are the keys to building and maintaining strong customer relationships and strategic steps to keeping customers engaged and invested in your business. 

These steps could effectively strengthen your customer relationship −

Keep lines of communication with the customer’s open

Soft selling rather than hard-hitting sales language is incorporated in the most effective communication. Stay connected and incorporate soft sales using newsletters, emails, tweets, and Facebook status updates (social media in general), these mediums are easy-to-use. Regular report updates on product quality and annual company reports can keep customers apprised.

Know the stages of customer loyalty

Reward customer loyalty when you know who they are. Implementing a points system to offer discounts or complimentary services for a certain amount of interaction with your social media profiles or website is generally a good idea. You can also reward clients for providing you with referrals, sales lead or encouraging other businesses to check you out.

Provide customer support

Using social media to provide customer support is a good means to strengthen customer relationships, either via blog posts, newsletters, Facebook, Twitter. Marketers can provide information, insight, news, advice, and also technical assistance to their customers. These solidify the company's interest in its customers, customers, in turn, feel valued and needed by the company.

Ask for customers' feedback

In addition to monitoring customers’ replies and interactions with you, ask them periodically for their feedback on the products and/or services you offer, so you can customize the promotions and content you offer them. This will assuredly increase customer engagement.

Personalize your emails

Make your emails personalized by including the customer name in an email’s call to action. Sending emails from an address that includes a first and last name should be considered, rather than a generic “sales@” e.g. [email protected].

Send greeting cards

If possible, during important celebrations endeavor to send cards to your customers to express how grateful you are for them and their business. These acts though little would make your customers feel respected, valued, and appreciated. Taking a few breaks from selling your company to do an unselfish act will go a long way in making your customers feel good.