Twitter Marketing Course And Certification

What Is Twitter Marketing?

Twitter is a social networking platform that is used to share one’s opinion or views. Twitter users can open their accounts and share their views in the form of short messages. These short messages are popularly known and referred to as Tweets.

The registered users on twitter can write edit and publish their Tweets, while the unregistered users can only see other people's Tweets by following them. The people who follow on Twitter you can view your Tweets in their list called Twitter Feeds. On Twitter, is not necessary to follow back a person who is following you.

Twitter marketing is the process of strategizing a plan that is centered around creating, publishing, and distributing content for your consumer personas, audience, and followers through the Twitter social media platform.

Today, social media is not only encouraging people to keep in touch with their close friends and family, but it also promotes their businesses, views, complaints, and ideas.

Twitter is one social network that is unique in its own way and it works on building relationships of people sharing the same or related business industries and interests, running a marketing campaign for marketing a business, which is far beyond just maintaining one’s personal relationships and interest.

Twitter visitors often visit Twitter out of the impulse to know what is currently happening all over the world or with respect to a particular topic or trend. With hundreds of millions of active users and over 500 million Tweets being sent each day, Twitter poses a great opportunity for business owners to reach a global target audience of new and existing customers through Twitter marketing.

Conversations on Twitter are just like the face-to-face encounters you have with your business customers each day. Compelling and intriguing content helps you attract and get new followers and keep them engaged over time, thereby building awareness for your brand, and this makes you or the brand you represent to become an authoritative figure in your industry or niche.

Features Of Twitter Marketing

There are lots of features of Twitter Marketing and some of them are:

1. Multiple Twitter Accounts: A best practice for marketing on Twitter as a brand is maintaining a 'go-to' Twitter account. Nevertheless, some brands may need to create lots of Twitter accounts to serve several geographical areas, point in on specific business channels or departments, that are tweeting only to employees versus tweeting to consumers.

2. Tweet Pinning: Another feature of Twitter is that it lets you "Pin" a Tweet that will stay at the top of your feed. When people visit your profile, they will first, see the pinned Tweet first which is nice to keep your campaign at the top.

3. URL Shorteners on Twitter: Links that are shared on Twitter, including links that are shared in Direct Messages will automatically be processed and shortened to an http://t.co link. Shortened links lets you share long URLs in a Tweet while preserving the highest number of characters for your information, using this unique link for twitter, you can measures information such as finding out how many times a link has been clicked, a major quality signal in finding out how relevant and interesting each Tweet is when compared to similar Tweets.

4. Posting Links in a Tweet: Twitter allows you to post a link in a Tweet on the Internet using Tweet Box or using twitter from your mobile device.

Benefits of Twitter Marketing

With Twitter Marketing, you can

1. Increase your brand awareness.

2. Keep up with the latest trends in your industry.

3. Promote your blog content, videos, presentations, etc.

4. Boost your website search engine optimization.

5. Drive traffic to your website.

6. Get instant feedback about your products or services that you offer.

Why Study Twitter Marketing

1. Knowledge of twitter marketing would help you to drive targetted traffic to your product

2. Twitter marketing helps to increase awareness of your brand.

3. Twitter marketing helps to boost the SEO of your website

4. Career Opportunities And Advancement

5. Entrepreneurial Opportunities And Consultancy

Twitter Marketing  Course Outline

Twitter Marketing - Introduction

Twitter Marketing - Overview

Twitter Marketing - Account & Profile

Twitter Marketing - The Followers

Twitter Marketing - Plain Tweets

Twitter - Image & Video Posts

Twitter - Embeddable Tweets

Twitter Marketing - Hashtags

Twitter Marketing - Retweets

Twitter Marketing - Lists

Twitter Marketing - Useful Features

Twitter Marketing - Search

Twitter Marketing - Cards

Twitter Marketing - Defining Strategy

Twitter - Reputation Management

Twitter - Managing Conversions

Twitter Marketing - Automation

Twitter Marketing - Native Analytics

Twitter Marketing - HootSuite

Twitter Marketing - Exams And Certification

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