What is SAP C4C?

SAP C4C which is the acronym for SAP Cloud for Customer is a software as a service (SaaS) platform for use in the sales and service department of an organization. The platform is made up of SAP Cloud for Service and SAP Cloud for Sales, which are both marketed as different products by the SAP company. SAP Cloud for Customer is developed to run on the SAP HANA Cloud Platform (HCP). It is made available on a per-user subscription basis.

SAP said it developed SAP C4C with a mobile-first approach to reach up with the ever-changing requirements of today's sales and service professionals who need information about their consumers at any time and in any location. The main goal of the software is its ease of use and towards getting more productivity out of the product rather than just spending time inputting information. The user experience was specifically developed for SAP C4C and is based on Fiori design principles.

For SAP C4C, the main emphasis is on ensuring that sales professionals spend more time selling their product and a lesser amount of time interacting with a sales force automation software application. SAP claims that the process is less prone to errors and saves more time in restocking product inventory.

It also includes analytics that is embedded to it which can help organizations predict the success of their sales based on competing products, historical data, and other factors put into consideration. For example, if a salesperson in an organization adds another product to the mix, the probability of winning the deal might increase because data shows that the combination has been successful in past trials. Users can change their assumptions on the fly and come up with new scenarios.

Features of SAP C4C 

There are many features of SAP Cloud for Customer and some of them are: 

1. SAP C4C implements Sales Force Automation in an organization.

2. SAP C4C automates the marketing process of an organization.

3. SAP C4C has very great customer service and support management. 

4. SAP C4C offers the organization it is being used in a great analytics and reporting tool. 

5. SAP C4C has extended CRM.

Benefits of SAP C4C

There are many benefits of SAP Cloud for Customer and some of them are:

1. One of the major benefits of using SAP C4C is that it has a lower cost for its operational expenditure and maintenance.

2. With SAP C4C, you can purchase your licenses as per your operational requirement and it can be increased on demand.

3. SAP C4C products are managed by various vendors and all the operational costs and maintenance are the responsibility of the vendor.

4. The SAP C4C solution allows organizations to manage the need of their customers from anywhere, at any time and with seven-layer security from cloud service providers. 

5. With SAP C4C, You can easily access all your customer information regardless of where they are stored or made available. 

6. SAP C4C is completely hosted on cloud servers and makes use of secure and fast communication to users who are using the web, iOS, Android and Windows devices, in both offline and online mode.


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