Google Adwords Marketing Course And Certification

What is Google Adwords Marketing?

Google Adwords is a PPC (pay-per-click) advertising platform. Unlike other forms of PPC marketing platforms such as Facebook, Google AdWords presents advertisers with two basic ways to reach people; through the Google Search engine and the Google Display Network.

Google Adword Marketing is an online advertising platform that is developed and managed by Google, where marketers and advertisers pay google to display brief advertisements, product offerings, product listings, video content, and to generate mobile application installs that are within the Google ad network to web users.

Google Adword Marketing offers marketers and advertisers a way to display paid advertisements that would appear in search results on with the use of the Google AdWords program which also lets your adverts to appear on other websites through the Google Display Network and the Google’s AdSense program.

Google also offers advertisers Display Ads, which appear on the Google Display Network. Google ads on the Display Network can be in the form of text, video, image or rich media format, and can be targeted differently to users. This includes remarketing and banner ads.

The cost of Google ads is different based on a lot of factors, including how competitive your keywords, your industry, what geographic location your industry is in, the quality of your advertising campaigns and much more.

In the US for example, the cost per click of the average Google search ads across all industries is around $2.32. In other countries, the average costs for Google ads are mostly at a much lower price.

The Google AdWords auction is entirely centered around keywords, marketers, and advertisers can choose from a list of keywords to target that is useful and relevant to what their business is business. Keywords here are the words that people are most likely to use when they are searching on google that will display your product. They will then bid on these keywords, judging each bid by how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score that is assigned by Google based on the total quality of your proposed ad, would decide which Google ads appear on the search engine results pages(SERP).

Features of Google Adwords Marketing

There are lots of features of Google Adwords Marketing and some of them are:

1. AdWords New Interface.

2. Promotion Extensions

3. Message Extensions

4. Call Only Ads

5. Shopping Campaigns

6. Location Extensions for YouTube Ads

7. Google Surveys 360

8. AMP Ads and Landing Pages for Search & Display

9. Google Optimize

Benefits of Google Adwords Marketing

There are lots of benefits and advantages of Google Adwords Marketing and some of them are:

1. Google Adwords Marketing Campaigns works faster than SEO.

2. Google Adwords Marketing increases brand awareness.

3. Google Adwords allows you to reach more customers through their Gmail Inbox.

4. Google Adwords lets you reconnect with the visitors of your website.

5. Google Adwords lets you measure your performance consistently.

6. With Google Adwords, you can explore more.

7. Google Adwords marketing lets you tackle your competition better than before.





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