Facebook Marketing Course And Certification

What Is Facebook Marketing?

Facebook Marketing is the process of creating and actively using Facebook pages as a direct communications channel to promote, reach, engage and maintain contacts with potential and current customers.

Facebook actively gives you a platform to do this by allowing its users to create individual profiles or pages for their business, companies, organizations, or any group or person that is attempting to develop a fan base for a product, service, or to create awareness for a brand.

Facebook is one of the most popular and free social networking platforms that lets its registered users to create their online profiles, upload various photos and video, send messages and generally keep in touch with their friends, family, colleagues and make new friends.

Making use of Facebook as your primary digital marketing strategy is, without any uncertainty, one of the most reliable ways to connect and grow a huge and targeted social following online. Being one of the largest social media networking platforms, Facebook provides knowledgeable insights into its users’ interests, personal life, likes, dislikes, and buying behavior. This huge database of knowledgeable insights can be tapped into by your business or organization to create and generate high-quality leads, sales inquiries, and traffic to your website.

The most important feature of Facebook Marketing is its consistency of communication. Creating a Facebook page and then leaving it without consistently updating it will amount to nothing in your marketing campaign. To attract fans and potential customers, a business needs to regularly post new content, while employing new techniques to keep the readers intrigued so that more people will see and share the page.

Facebook Content can basically be an announcement of upcoming promotions, share fun facts, spot-light specific products or people, provide incentive codes for discounts on products and services, and anything else that will catch the fancy and interest of fans.

Why Study Facebook Marketing

1. Since your customers spend most of their time on Facebook, with Facebook Marketing, you would reach your target audience easily.

2. Facebook advertising is the most targeted form of advertising because, with it, don't just advertise your products, you advertise your products to potential clients

3. Facebook Advertising is really very fast, meaning that if you advertise on Facebook, you would get a near-instant result.

4. Increased Return on Investment. 

5. Job Opportunities and Career Advancement. 

Features of Facebook Marketing

There are lots of features of Facebook Marketing and some of them are:

1. Marketplace: Facebook provides a marketplace for its users to search, read and respond to its highly classified ads.

2. Groups: Facebook has various group chats that are created by its users to allow members who have common interests to find each other and interact and this plays a vital role in Facebook Marketing because marketers can create posts in the groups or comment on an existing post that has a wide reach.

3. Pages: Facebook pages here is the most important feature of Facebook marketing, it allows members to create and promote a public page that is built around a specific topic or a product. Marketers can utilize this feature to create ads that can be viewed by a large targeted audience.

4. Website Conversion Campaigns: Facebook allows you to carry out website conversion campaigns to direct organic traffic from your page or from your ads to your website

5. Interest Targeting: With a Facebook Marketing campaign, you can target customers who have an interest in your product or what you are offering rather than just creating marketing campaigns and hoping to meet interested people.

6. Video Ads: Another important feature of Facebook Marketing is the introduction of video ads. With Facebook video ads, you can use high quality and compelling video as your marketing campaign.

Benefits of Facebook Marketing

There are lots of Benefits and Advantages that you will get from Facebook marketing, some of them are listed below.

1. With Facebook Marketing, you will have increased exposure to potential customers.

2. Facebook Advertising lets you gather more leads.

3. With Facebook Advertising, you will lower Your Marketing expenses.

4. Facebook Advertising lets you reach a targeted audience.

5. Facebook Advertising will help to increase your websites traffic.

6. Facebook Advertising offers organic traffic leading to increased return on investment.

Facebook Marketing Course Outline: 

Facebook Marketing - Introduction

Facebook Marketing - Overview

Facebook Marketing - Profile Page Setup

Facebook Marketing - Page Navigation

Facebook Marketing - Ad Options

Facebook Marketing - Ad Management

Facebook Marketing - Page Promotion

Facebook Marketing - Personal Branding

Facebook Marketing - Identify Targets

Facebook Marketing - Quality Posts

Facebook Marketing - Post Frequency

Facebook Marketing - Likes Philosophy

Facebook Marketing - Create Fans

Facebook Marketing - Engaging Fans

Facebook Marketing - Call-to-Action

Facebook Marketing - Video Promotion

Facebook Marketing - Marketing Tricks

Facebook Marketing - A/B Testing

Facebook Marketing - Analytics

Facebook Marketing - Video Lectures 

Facebook Marketing - Exams and Certification